Our Policy

As a member of the Atlanta business community, Southern Pedaler’s social responsibility is to support local, nonprofit community organizations by providing financial contributions, in-kind services, and volunteer support. In keeping with our corporate values, we aim to support the following causes:

  • Environmental issues

  • Child health &  fitness

  • Womens’ rights & issues


The Charitable Contributions and Sponsorship Policy ensures that all Southern Pedaler donations, sponsorships, company volunteer activities, and in-kind services are coordinated and aligned with our corporate social responsibility strategy and business goals, maximize opportunity for corporate visibility, foster long-term business relationships, and are within our budget and resource limitations. This policy eliminates duplication and establishes a central point of contact for internal and external requests. All corporate expenditures for charitable donations, sponsorships, fundraising events, booklet ads, etc. will be handled accordingly. ƒ

  • All incoming and outgoing requests for charitable contributions/sponsorships, in-kind services or support, and/or company volunteer support, or business courtesies will be coordinated and administered by Rani Shetti. Individual employees may not respond to requests from (or solicit from) individuals or organizations that have an actual or potential business relationship with our companies. ƒ

  • Incoming or outgoing requests for sponsorships, charitable donations, volunteers, in-kind services, gifts or give-aways, or business courtesies must be made in writing and forwarded to info@southernpedaler.com for research, review, and final disposition. We will communicate directly with agencies regarding all requests and coordinate any follow up documentation, and/or collateral activities such as ads, tickets, invitations, banners, etc. 


The following guidelines will be used in reviewing requests for charitable contributions and sponsorships and company volunteer initiatives:ƒ

  • Only Georgia-based, 501(c)(3) nonprofit organizations, 501(c)(4) social welfare organizations, and 501(c)(6) business leagues will be considered for charitable contributions, sponsorships, volunteer support, or in-kind donations. ƒ

  • All corporate charitable contributions, sponsorships, and in-kind services will promote our business goals, create positive visibility, and demonstrate social responsibility. ƒ

  • We will also consider requests to support social, community, civic, educational, diversity, and economic endeavors if these support corporate business goals and meet contribution guidelines and/or if Southern Pedaler staff is involved in the governance of the organization. ƒ

  • All requests will be entered into the Southern Pedaler charitable contributions database and reviewed.


The following exclusions apply: ƒ

  • Southern Pedaler will not support organizations that discriminate on the basis of age, sex, race, religion, national origin, sexual orientation, or disability with respect to employment, volunteer participation, or the provision of services. ƒ

  • Contributions will be made only to the qualifying nonprofit agency. Contributions will not be made to organizations conducting fundraising (third party giving) on behalf of nonprofit agencies. ƒ

  • Requests from religious organizations for sectarian purposes will not be considered; however, a community program sponsored by a religious organization will be considered (e.g., food pantry). 

  • Requests from individual private Atlanta-area elementary or secondary schools will not be considered. ƒ

  • Requests that solicit financial support for individuals, political candidates, and political campaigns, or entities that are not nonprofit organizations, will not be considered. ƒ

  • Financial requests for capital campaigns will not be considered.

Copyright © 2018 Southern Pedaler LLC All rights reserved.